As a remote team, you’ve probably felt the pain: a designer quits, and suddenly your brand identity starts drifting. One team member uses the wrong shade of blue. Another uses a different font. Your quarterly report looks like it was produced by three different companies.
I’ve been covering AI and communication tools for years, and brand consistency is the problem I hear about most from distributed teams. Without a central office bullpen where everyone can see the brand guidelines poster, maintaining visual harmony becomes a constant battle.
Piktochart’s Brand Kit is a feature designed to solve exactly this problem. Let me walk you through how it works and why it matters for remote teams.
According to Forrester’s 2025 Brand Impact Study, consistent brand presentation across all channels can increase revenue by up to 23%. For remote teams, the cost of inconsistency is even higher because every document, report, and presentation is a brand touchpoint.
The 3 Biggest Brand Consistency Challenges for Remote Teams
Before diving into the solution, let’s name the problem. In my conversations with remote team leaders, three challenges come up repeatedly.
1. No Centralized Brand Authority
In a co-located office, the design team acts as a brand gatekeeper. Someone asks “is this the right logo?” and gets an answer in 30 seconds. In a remote setting, brand assets live in scattered folders, Google Drives, and Slack threads. Team members grab whatever version they can find, leading to inconsistent outputs.
2. Different Tools, Different Outputs
Your marketing team uses Canva. Your engineering team uses Google Slides. Your sales team uses PowerPoint. Each tool has its own color picker, font library, and export settings. The result? A brand that looks different in every channel.
3. Async Workflows Amplify Drift
When you work asynchronously, there’s no real-time feedback loop. A team member in Berlin creates a presentation at 10 PM their time. No one reviews it until the next day. By then, the inconsistent design has already been shared with a client. Fixing it costs time and credibility.
The Hidden Cost of Brand Inconsistency
Brand inconsistency isn’t just an aesthetic problem — it has real business impact. Research by Lucidpress shows that consistent brand presentation can increase revenue by 33%. Conversely, inconsistent branding erodes trust and makes your team look unprofessional.
For remote teams, the cost compounds with every new hire, every new tool, and every new market you enter. What starts as a small color discrepancy in a single report can snowball into a brand identity crisis.
Piktochart Brand Kit: Feature Deep Dive
Piktochart’s Brand Kit addresses these challenges head-on. Here’s what it includes and how each component works.
Brand Colors
Upload your brand’s color palette — primary, secondary, accent, and neutral colors. Every team member’s designs will automatically default to these colors. No more guessing hex codes or pasting values from a shared document.
The color picker supports hex, RGB, and HSL values. You can also extract colors from an uploaded image, which is handy if you’re working from a logo file or brand guideline PDF.
Brand Fonts
Set your brand’s primary and secondary fonts. Piktochart offers a library of 800+ Google Fonts and premium fonts. Once configured, every text element in your team’s designs will use the correct typography.
This is particularly valuable for remote teams because fonts are often the first thing to go wrong. A team member on a different OS might not have a specific font installed, leading to fallback fonts that break the brand’s visual identity.
Brand Logos
Upload your logo in multiple variations — full logo, icon-only, horizontal, and vertical. Set rules for when each version should be used. Team members can insert the correct logo with one click, ensuring proper placement and sizing.
Branded Templates
This is the killer feature for remote teams. Create templates that lock in your brand colors, fonts, and logo placement. Team members can then create new designs from these templates without worrying about brand compliance.
On the Business plan, you can create multiple branded templates for different use cases — quarterly reports, pitch decks, social media graphics, internal memos, and more. Each template inherits your Brand Kit settings, so every new design starts on-brand.
How Brand Kit Works in a Remote Team Workflow
Let me walk through a typical workflow to show how Brand Kit fits into a distributed team’s daily operations.
Step 1: Brand Manager Sets Up the Kit
The brand manager or team lead configures the Brand Kit once. This takes about 10-15 minutes. They upload colors, fonts, and logos, then create 3-5 branded templates for common use cases.
Step 2: Team Members Start From Templates
When a team member needs to create a visual — say, a weekly project update — they browse the shared templates and pick the appropriate one. The template already has the correct brand assets baked in.
Step 3: Design With Confidence
The team member edits the template without worrying about brand compliance. Colors and fonts are locked to brand specifications. The logo is pre-placed. They focus on content, not design.
Step 4: Share and Publish
The finished design is automatically on-brand. No review cycle needed for brand compliance. The team member exports and shares it with confidence.
Business vs Pro: What’s the Difference?
Understanding the plan differences helps you choose the right tier for your team.
| Feature | Pro ($10/month) | Business ($17/month) |
|---|---|---|
| Brand Kit | 1 brand kit | Multiple brand kits |
| Branded Templates | Basic templates | Team templates with locking |
| Team Members | Up to 5 | Up to 50 |
| Exports | Unlimited PNG | Unlimited PNG, PDF, PPT |
| AI Credits | 500/month | 1,000/month |
| Storage | 100GB | 250GB |
For most remote teams, the Business plan offers the best value. The ability to create locked branded templates alone is worth the upgrade, as it eliminates the most common source of brand drift.
Piktochart vs Canva: Brand Management Comparison
Both Piktochart and Canva offer Brand Kit features, but they serve different needs.
Piktochart’s advantage: More focused on document and infographic consistency. If your team primarily produces reports, presentations, and data visualizations, Piktochart’s Brand Kit is more purpose-built. The branded templates with locking are particularly strong for maintaining consistency in long-form documents.
Canva’s advantage: Broader coverage across more design types. Canva’s Brand Kit works across presentations, social media, video, print, and more. If your team needs to produce a wide variety of content types, Canva’s ecosystem is more comprehensive.
Pricing comparison: Piktochart Pro ($10/month) is more affordable than Canva Pro ($13/month). For teams focused on infographics and reports, Piktochart offers better value.
Best Practices for Remote Team Brand Consistency
Based on my experience working with distributed teams, here are five best practices for maintaining brand consistency with Piktochart Brand Kit.
1. Set Up Brand Kit Before Onboarding New Team Members
Don’t wait until a brand inconsistency surfaces. Configure your Brand Kit as part of your onboarding process. New team members should have access to branded templates from day one.
2. Create Templates for Every Common Use Case
The more templates you create, the easier it is for team members to stay on-brand. Consider templates for: weekly reports, monthly newsletters, client presentations, social media graphics, internal memos, and project proposals.
3. Regularly Audit Your Brand Assets
Schedule a quarterly audit of your Brand Kit. Update logos if needed, refresh colors, and add new templates based on team feedback. Piktochart makes it easy to update assets centrally, and changes apply to all future designs.
4. Train Your Team on Brand Kit Usage
A 15-minute training session can save hours of revision work. Show team members how to access templates, use the Brand Kit, and export designs correctly. Record the session for asynchronous viewing.
5. Use Brand Kit Permissions Strategically
On the Business plan, you can control who can edit the Brand Kit and who can only use it. Assign brand management to a designated team member to prevent unauthorized changes while allowing everyone to benefit from the kit.
Final Thoughts
Brand consistency is one of those problems that seems small until it becomes expensive. For remote teams, where the informal brand guardianship of a shared office doesn’t exist, a tool like Piktochart’s Brand Kit fills a critical gap.
The setup is quick, the workflow is intuitive, and the impact on your team’s visual output is immediate. Whether you’re a 5-person startup or a 50-person distributed agency, brand consistency is achievable — you just need the right system in place.
According to McKinsey’s 2024 State of Remote Work report, teams that invest in visual communication tools report 20% higher collaboration efficiency. Piktochart’s Brand Kit is a direct investment in that goal.
