One of the biggest challenges remote teams face is content creation. Writing website copy, blog posts, and marketing emails takes time — time that small teams don’t have. I’ve seen this firsthand as a product manager working with remote teams: the people who know the content best are usually the ones who are too busy to write it.
B12’s AI Assist is designed to solve this problem. Built directly into the website builder, it generates website copy, blog posts, and emails from a short description. The AI uses your existing business information to produce contextually relevant content, and it handles SEO metadata automatically.
After testing AI Assist extensively across multiple content types, here is a practical guide to getting the most out of it.
What AI Assist Can Do
AI Assist is available throughout the B12 platform for three content types:
- Website pages and sections: Generate or update any page on your site — About, Services, FAQ, Team, Testimonials — by describing what you want
- Blog posts: Create complete articles with title, body, summary, and SEO metadata from a topic and keywords
- Emails: Draft marketing campaigns, newsletters, and follow-up messages with proper formatting and CTAs
The tool generates content about 40 times faster than writing from scratch, according to B12. In my testing, a blog post draft takes about 30 seconds, compared to 30–45 minutes for a manual first draft.
How to Use AI Assist Effectively
Step 1: Set Up Your Business Context
Before generating content, make sure your business details are complete in B12. The AI uses your existing business information — services, industry, location — to generate relevant content. The more context you provide upfront, the better the output.
Step 2: Choose the Right Tone
AI Assist offers multiple tone options: professional, casual, friendly, and authoritative. The tone you choose should match your brand voice and your target audience. A law firm should use “professional” or “authoritative.” A lifestyle coach might use “friendly” or “casual.”
Step 3: Provide Specific Prompts
The quality of AI-generated content depends heavily on the quality of your input. Instead of “Write a blog post about our services,” try something like “Write a blog post about how small businesses can save time using automated invoicing. Target audience: freelance consultants. Key points: time savings, reduced errors, faster payment.”
Step 4: Review and Refine
AI-generated content is a starting point, not a finished product. B12’s AI handbook recommends six review steps:
- Proofread for brand voice alignment
- Fact-check for accuracy
- Add detail where the AI was too generic
- Customize with your specific expertise
- Check for plagiarism using a tool like Grammarly
- Be cautious with sensitive information
Real-World Applications for Remote Teams
Website Page Copy
The most common use case is generating website page content. For a remote coaching business, you might describe your coaching methodology and target audience, and AI Assist generates a complete Services page with structured sections, compelling copy, and SEO metadata.
Blog Content Strategy
For remote teams publishing regular content, AI Assist can generate a blog post draft from a topic and keywords in under a minute. This allows you to produce more content without hiring a dedicated writer. The SEO metadata generation is particularly valuable — proper page titles and meta descriptions are critical for search visibility.
According to HubSpot’s 2025 marketing statistics, companies that publish blog posts regularly see 3.5x more traffic and 4.5x more leads than those that don’t. AI Assist makes regular publishing achievable for small remote teams.
Email Campaigns
Email marketing is where AI Assist saves the most time. Drafting a campaign email — from subject line to body copy to CTA — typically takes 30–60 minutes. AI Assist does it in 30 seconds. The AI uses your branding (colors, fonts, logo) automatically, ensuring consistency across all communications.
Comparison with Other AI Writing Tools
| Feature | B12 AI Assist | ChatGPT | Jasper | Copy.ai |
|---|---|---|---|---|
| Context awareness | Uses your business info | No business context | Requires setup | Requires setup |
| SEO metadata | Auto-generated | Manual | Available | Available |
| Website integration | Built into B12 editor | External | External | External |
| Branding consistency | Automatic | Manual | Manual | Manual |
| Cost | Included in B12 plan | $20/month (Plus) | $39/month | $36/month |
| Learning curve | Minimal | Low | Low | Low |
Making AI Content Work for Your Brand
The key to using AI Assist effectively is treating it as a collaborator, not a replacement. The AI generates the first draft quickly. Your job is to inject the specific expertise, real-world examples, and personal voice that makes content genuinely valuable.
For remote teams, this workflow is particularly powerful. Team members across different time zones can contribute ideas, the AI generates drafts, and anyone can review and refine the output before publishing. It turns content creation from a bottleneck into a parallel process.
Final Thoughts
B12 AI Assist is not a magic bullet for content creation. It’s a tool that removes the friction of starting from a blank page. For remote teams with limited time and resources, that’s a significant advantage.
The best approach is to use AI Assist for the first 80% of content creation — the structure, SEO, and basic copy — and invest your time in the final 20%: the specific expertise, personal stories, and unique insights that only your team can provide.
